Shevchenko is/was similar (ignoring that he largely flopped) he was absolutely idolised at AC Milan whereas no1 really cared at Chelsea, but you can bet there were a lot of fans in Italy suddenly paying more attention to Chelsea.
Arsenal would have plenty of interest from Spain because of Fabregas, but Arsenals entire squad (almost) is non-English so they'd have plenty of interest from all over the shop.
Certainly doesn't hurt the marketing any
Remember when Diouf first came to Liverpool? Senegal went nutso buying Liverpool shirts etc (bless their lack of cotton socks) cos he's absolutely huge over there. Barely a ripple in England though!
So I guess it depends on which angle you look at it from.
