Repeat business incentives

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Bacon
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Re: Repeat business incentives

Postby Bacon » Fri May 21, 2010 10:41 am

When you go to a shop, and they have a deal of "Spend $100, and get $10 voucher", you don't get credit if you spend $180 on day 1, and $55 on day 2.

I'd buy a beer at a venue cos I'm thirsty & want a beer, not because I'll get 2 stamps for the following week.
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Re: Repeat business incentives

Postby sunbury2 » Fri May 21, 2010 10:58 am

Bacon wrote:When you go to a shop, and they have a deal of "Spend $100, and get $10 voucher", you don't get credit if you spend $180 on day 1, and $55 on day 2.

I'd buy a beer at a venue cos I'm thirsty & want a beer, not because I'll get 2 stamps for the following week.


What??

Can you think a little outside the box that is you!
I am saying the people that spend big. ie spend more than just the minimum required to get their two cards stamped, should have some sort of a bonus for their spending.

In business, though the small regular customers are nice to have, you always gear your promotions towards the bigger spending regular customers.
As much as you like to drink beer or not, you maybe need to look at it from the venue and 888pl point of view.
I am sure the venue likes it when you are buying a beer when you are thirsty, but would prefer the player that is buying a full meal and several beers each week.

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Re: Repeat business incentives

Postby bennymacca » Fri May 21, 2010 11:07 am

noone is saying that your ideas arent valid, just that in practice it probably wont work.

do you agree that a single extra "meal" card is probably an easier thing to implement then a huge booklet of stamps?
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Re: Repeat business incentives

Postby Larx36 » Fri May 21, 2010 11:08 am

bennymacca wrote:
sunbury2 wrote:Currently someone can spend $50 - $70 in a venue by going straight there from work buying a good sized meal and a couple of drinks and only get the same number of cards as the person who is spending $16 on 8 $2 pots. Or the person how just plays freeroll. Doesn't buy any drinks.
Surely the person spending big should be encouraged more to come back?
By giving him a card that he could use at future events within that season, then at least he feels he is getting back more than the minimal paying player?
Some weeks the big spender might find himself short but still comes down as he has (prepaid) cards. If he loses them then it is his fault


YOU CAN GET $2 POTS AND YOU ARE COMPLAINING!!!!!


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Re: Repeat business incentives

Postby sunbury2 » Fri May 21, 2010 11:27 am

bennymacca wrote:noone is saying that your ideas arent valid, just that in practice it probably wont work.

do you agree that a single extra "meal" card is probably an easier thing to implement then a huge booklet of stamps?


The booklet idea was the original idea.
I agree that an extra "meal" card or stamped card, that can be used in future weeks and not just on that night, maybe an idea!

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Re: Repeat business incentives

Postby sunbury2 » Fri May 21, 2010 11:29 am

Larx36 wrote:
bennymacca wrote:
sunbury2 wrote:Currently someone can spend $50 - $70 in a venue by going straight there from work buying a good sized meal and a couple of drinks and only get the same number of cards as the person who is spending $16 on 8 $2 pots. Or the person how just plays freeroll. Doesn't buy any drinks.
Surely the person spending big should be encouraged more to come back?
By giving him a card that he could use at future events within that season, then at least he feels he is getting back more than the minimal paying player?
Some weeks the big spender might find himself short but still comes down as he has (prepaid) cards. If he loses them then it is his fault


YOU CAN GET $2 POTS AND YOU ARE COMPLAINING!!!!!


THIS....

Where do you play?



The $2 pots sounds good in principal, but you have people that have consumed 8 pots within an hour and half, so really not as great as it sounds.

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Re: Repeat business incentives

Postby Bacon » Fri May 21, 2010 11:55 am

sunbury2 wrote:
Bacon wrote:When you go to a shop, and they have a deal of "Spend $100, and get $10 voucher", you don't get credit if you spend $180 on day 1, and $55 on day 2.

I'd buy a beer at a venue cos I'm thirsty & want a beer, not because I'll get 2 stamps for the following week.


What??

Can you think a little outside the box that is you!
I am saying the people that spend big. ie spend more than just the minimum required to get their two cards stamped, should have some sort of a bonus for their spending.

In business, though the small regular customers are nice to have, you always gear your promotions towards the bigger spending regular customers.
As much as you like to drink beer or not, you maybe need to look at it from the venue and 888pl point of view.
I am sure the venue likes it when you are buying a beer when you are thirsty, but would prefer the player that is buying a full meal and several beers each week.



I will think of it from a pub point of venue..

"That guy is spending $50 and getting 8 stamps, better than the guy who spends $20. So we've made $30 more... WOOT! Why should we give up more stamps, when he's gonna spend the money anyway??"

Would a pub prefer you spend $50 on one night and get your 24 stamps, or spend $20 on 3 weeks for 24 stamps?

By having a "booklet" it is NOT encouraging repeat business. You might show up 3
weeks, but only spend on 1, for example.

The way I see if, you spend a lot, and get the same as someone who doesn't, and you feel a little ripped off about it. This isn't about increasing spend at the pub!!

Edit: My normal game would be Buy a meal, and about 4 drinks. I'm stamped up after 2 beers, and the last 2 are pure profit for the pub. If I get stamps for these, the next week, I don't actually need to buy drinks. So the pub loses out.
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Re: Repeat business incentives

Postby Swanky » Fri May 21, 2010 12:08 pm

Yes, but they don't lose out on a 3 card system.
That 3rd card is only worth 1k and can't be used unless your other 2 cards are full.
problem solved.
Maybe I should be in marketing.....
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Re: Repeat business incentives

Postby bennymacca » Fri May 21, 2010 12:16 pm

old man Swanky wrote:Yes, but they don't lose out on a 3 card system.
That 3rd card is only worth 1k and can't be used unless your other 2 cards are full.
problem solved.
Maybe I should be in marketing.....
:D


what, by stealing larx's idea? :D
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Re: Repeat business incentives

Postby Swanky » Fri May 21, 2010 12:26 pm

Only way to get ahead, stealing other people's ideas!
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